Aeon (Elements) by Fairway Holdings

Creative Director

Full branding solution from name to all print and digital content for a luxury apartment complex by Fairway Holdings (Elements).
Emerging from the fusion of the elements, life is born anew to fulfil the dreams of those who wish to embrace it. Pure in form and perfect in spirit, AEON is a celebration of eternal life…
        …in perfect harmony

The five elements working together in perfect harmony create life. In this instance, eternal life; for that aspect of perpetual pleasure and happiness is what this logo represents. Based on the infinity symbol, the logo itself works as an ambigram in order to symbolize eternity. The muted shade of Gold against the dark grey background capture the luxurious yet modem life style that the brand has to offer.