Citizen launched its state of the art “limited edition – Eco Drive Satellite Wave”, 900 watches with a street price of $6,000.00 in 2012. The Fashion Cat walk Arena at the Dubai Mall, UAE was chosen to promote this event over 3 days.
The theme was developed along the lines of Citizen combining Japanese anime Appleseed XIII’s characters – Duenan, Briareos and Olympus the city of the future, towards producing this special limited-edition time piece. All exhibition, digital and print promotional materials including presenter costumes were produced in line with Appleseed XIII theme.
Apart from the usual exhibition units – the Fashion catwalk boasted 360 full LED screens which emerged from the ground upwards, including vertical curved TVs along it’s circular balcony. It also has a unique circular LED TV screen in the style of 5 vertically stacked rings with separation capability, hung directly above the cat walk.
Various installations, interactive units were conceptualized, designed and built to showcase this technological breakthrough and design wonder along with Citizen’s great history as an international watch maker.