Head of Design / Creative Director
A breakthrough brand personality was initiated for EFL’s 3PL services, navigating the brand perception away from the current competition. This was based on a Brand Audit that commanded a new mantra to position EFL as a rebellious and friendly logistics solutions provider, that rippled out in the form of a creative web platform.
EFL’s 3PL services needed better discoverability both online and offline to have better client reach. It’s inadequacy in digital reach and information deficit were the root causes of poor customer engagement.
IQ conducted a Brand Audit and steered EFL towards a new Brand Mantra, taking on a novel approach to position EFL as a rebellious, young and friendly 3PL solutions provider.
Reformed the brand personality and embedded this into the design of a creative website, with an enhanced SEO and Keyword Strategy.